Every now and then, agents run into clients that have a desire to change the way they pay their monthly Medicare Advantage or Part D Prescription Drug Plan premium. The typical way to have someone take care of this is to call Humana’s customer service department. However, in this age of websites and do-it-yourself seniors, the mission can be accomplished quite easily online. Here’s a quick rundown of what your more computer and internet savvy clients can do:
As agents we are pulled in many different directions, life and business events occur, and things occassionally slip through the cracks. Certifications can easily be one of those things that slips through the cracks. Here are two major reasons why it’s a good idea to make sure your certifications are current:
Take a look at the press release below detailing the most recent partnership Bishop Marketing has added to equip agents with another valuable product for their clients!
This was a question from one of our clients this past week. They sell Medicare Advantage policies and, as a prerequisite to selling these policies, are required to go through AHIP’s marketing certification for MA policies. By going through this Medicare training and signing an agreement with the carrier, are they HIPAA compliant?
If you’re working through AHIP and carrier specific training currently, you may have noticed the content on Low Performing Plans. CMS plans to “nudge” consumers once again, with a reminder that the plan they’re in, if applicable, has consistently underachieved (less than 3 stars for 3 consecutive years). The beneficiary is directed to a variety of options for reconsideration at the bottom of the letter. Last year there were 525,000 members across 26 plans that were impacted. Letters go out once in October for those on these plans currently, and again in February of 2014 for those who selected a low performing plan this AEP with a 1/1/14 effective date.
So you want to grow your Medicare client base through MAPD and PDP education and enrollments. Well, you can’t call anyone, even if they’re referred to you. Can’t email anyone, unless they give you permission to. Direct response can be effective, but requires an investment to yield response rates of approximately 1%.
Prospecting in the Medicare space requires creativity, professionalism, and optimizations of the remaining pathways to Medicare beneficiaries allowed by CMS and your state DOI. One opportunity that has proven to be a powerful way to engage new clients is through the Walmart workstations made available to authorized agents during AEP.
It is said that 80% of Medicare beneficiaries live within 15 minutes of a Walmart! Through Humana’s strategic alliance with the world’s largest retailer (3,700 stores), an agent may cover a shift in the store of their choice, provided they are equipped and certified to represent the portfolio of Humana products available in their market, and can commit to a predetermined shift of at least six hours per week (e.g. Monday/Wednesday 1pm-4pm). This pathway is deemed an unadvertised seminar by CMS, meaning hours committed to must be reported to CMS for secret shopping opportunities. Nevertheless, it is a wonderful resource for engaging new Medicare beneficiaries (or their friends and loved ones) in their quest to determine the best product available for their specific needs.
In our experience, over 70% of the best performing agents last year played a role at a Walmart workstation last season, so there’s a high correlation between productivity and this resource. Of course this is also predicated on the degree of effort and focus the agent demonstrates while present. Interfacing with the local store and pharmacy managers and staff also helps drive interested parties to your workspace accordingly.
Like anything else, you get what you put into it. We believe this to be a wonderful opportunity for ambitious agents out there in the Medicare space, and provide over 500 store coverage opportunities nationally on behalf of Humana. Want to learn more? Fill out this form to get started.