Medicare-aged adults have always been harder to market to digitally. We’re talking websites, social media, email, etc. Traditionally, anything online just isn’t their thing. There are fewer click-throughs and lower open rates, and even less success. Every year, though, things change just a little bit as technology advances and new waves of people hit 65.
In the wake of COVID-19, so many of our meetings, events, celebrations, and more, have been moved online. Even though businesses are starting to reopen and we are all trying to move back to work or find new ways of doing business, in many cases, it is still best to maintain distance, especially for the senior population you serve. That being said, we know many brokers rely on events to educate their community and build their book of business. Here is our guide to hosting virtual events, so that you can still connect with clients.
With so many digital marketing and sales tools available, the transition to increased virtual work can feel overwhelming. Not only can choosing which tool to use be a time-consuming process, but then you have to learn how to use that tool effectively.
Selling over the phone allows brokers a lot of flexibility. While telephonic sales are gaining popularity right now, they can also get you into trouble if you don’t take the time to ensure you’re being clear and thorough in your sales calls. Both CMS and individual carriers monitor broker performance for compliance. Failure to follow an approved script, failure to provide direct contact information, and failure to follow up are a few of the ways sales allegations can arise. Keep reading for best practices to avoid telephonic sales allegations.
You may have heard that VA benefits and Medicare don’t work together. While that’s technically true, it doesn’t mean your clients should skip enrolling in Medicare when they become eligible. So why do so many veterans go without enrolling in Medicare? Oftentimes, they don’t know that the VA actually recommends veterans enroll in Medicare to fill in coverage gaps.
If you’re like most Medicare agents, you’ve likely found yourself in a lull when it’s not the annual election period from mid-October to early December.