Several MA carriers are compensating brokers between $10 and $70 for assisting new members with completing post enrollment health assessments. The surveys are brief and help the carriers identify resources that may be beneficial for individual members. This is another opportunity to create value for both client and plan sponsor, based on a member’s specific needs. Assessments are entirely voluntary, and we encourage brokers to assure their clients that the survey does not affect their enrollment status or eligibility.
Medicare Health Plans
As agents we must always stay on top of all the changes in our industry. We are the experts; we never want to make guesses or assumptions that can destroy our own credibility. Making a simple mistake regarding selecting the wrong enrollment period or SEP creates pending applications and even worse jeopardizes the enrollment of the prospect.
You’re enjoying your morning cup of coffee or tea and watching the market open. Then the health sector falls 4%, the lowest reading since December 2018. Why is this happening? Earnings weren’t released, nor have there been any changes to the current system.
We often get questions relating to the enrollment of Medicare eligible veterans outside of the Annual Election Period. In short, veterans are treated just as any other Medicare eligible person. There are a few things to note, however, when working with a veteran who is Medicare eligible. Here’s a short list of things to consider when helping veterans make an informed decision about Medicare Advantage enrollment:
Check out the press release below detailing the latest offering for our team of agents!
So you want to grow your Medicare client base through MAPD and PDP education and enrollments. Well, you can’t call anyone, even if they’re referred to you. Can’t email anyone, unless they give you permission to. Direct response can be effective, but requires an investment to yield response rates of approximately 1%.
Prospecting in the Medicare space requires creativity, professionalism, and optimizations of the remaining pathways to Medicare beneficiaries allowed by CMS and your state DOI. One opportunity that has proven to be a powerful way to engage new clients is through the Walmart workstations made available to authorized agents during AEP.
It is said that 80% of Medicare beneficiaries live within 15 minutes of a Walmart! Through Humana’s strategic alliance with the world’s largest retailer (3,700 stores), an agent may cover a shift in the store of their choice, provided they are equipped and certified to represent the portfolio of Humana products available in their market, and can commit to a predetermined shift of at least six hours per week (e.g. Monday/Wednesday 1pm-4pm). This pathway is deemed an unadvertised seminar by CMS, meaning hours committed to must be reported to CMS for secret shopping opportunities. Nevertheless, it is a wonderful resource for engaging new Medicare beneficiaries (or their friends and loved ones) in their quest to determine the best product available for their specific needs.
In our experience, over 70% of the best performing agents last year played a role at a Walmart workstation last season, so there’s a high correlation between productivity and this resource. Of course this is also predicated on the degree of effort and focus the agent demonstrates while present. Interfacing with the local store and pharmacy managers and staff also helps drive interested parties to your workspace accordingly.
Like anything else, you get what you put into it. We believe this to be a wonderful opportunity for ambitious agents out there in the Medicare space, and provide over 500 store coverage opportunities nationally on behalf of Humana. Want to learn more? Fill out this form to get started.