Plan Advisors

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How Facebook Ads Can Help You Grow Your Business

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You may find yourself in the place where you’ve exhausted all of your ideas on how to grow your Book of Business. If all of your ideas only involve printed materials and in-person networking, you may be missing a major opportunity to grow your reach. There are a lot of social media platforms out there that will help you market your business, but if there’s one you should focus on, it’s Facebook.

Facebook Ads are an excellent way to get your name out there and to track engagement with all the analytics you want to see. Here are a few ways that Facebook Ads can help grow your business and a brief explanation of how to set them up.

Robust Analytics

The metrics that Facebook Ads supply can function like a reliable family car or a souped-up sports car. If you just want to see how many people are clicking on your ad and going to your site, you can do that. However, you can also see things like ad impressions, relevance score, geographical location, result rate, frequency, and many more pinpointed statistics to help you see the success of your ad. So even if all of those analytics sound overwhelming, don’t worry. It is completely up to you what metrics you utilize and which ones you ignore.

Target Your Audience

As a Medicare or ACA agent, you have a specific demographic you’re seeking to target with any ads you post. Facebook Ads allow you to target an audience based on age range. This is a huge advantage as it prevents you from spending time filtering when looking through potential leads.

Find New Leads

As of February 2022, Facebook has almost three billion active users. Yes, you read that right. Three billion active users! Posting ads through Facebook is a fantastic way to generate new leads and build trust with beneficiaries, new and old. If you can gear your content toward your preferred audience, Facebook Ads can present a huge opportunity to reach people outside your normal spheres of influence.

A Quick How-to Guide

  1. Create a page for your business
  2. Go to the Ads Center
  3. Create a new ad
  4. Here is where you select all of the information you want to share, select your budget, choose your audience, and attach any relevant media
  5. Once you hit “promote now,” your ad will go through an approval process, then be posted!

It’s a fairly simple process that, once accomplished, can be repeated anytime you wish! 

As always, with any of these tools, Plan Advisors is here to support you with any questions you may have! Our team can help you set up ads and track how they’re performing. We want to be the best FMO for you and your needs as a broker. That’s why, along with helping you use outside tools like Facebook Ads, we also have tools like Medicare Center, our Broker Portal, and other enrollment tools! We are here to serve you as you grow your Book of Business.

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As a broker, do you utilize the employers in your local community? If not, you are not alone! Employers are often an underutilized resource in the Medicare industry. If you are not forming and developing relationships with local businesses in your area to build your book of business, you’re missing out! Employers offer a direct pathway to people, which includes those who are turning 65 or planning to retire soon. This space is ripe with potential to build your book of business. Plan Advisors has developed a guide to help you connect with employers to educate employees and clients nearing Medicare age.

Let’s Get Started! 

Are you overwhelmed when thinking about the upcoming AEP? At Plan Advisors, we understand that it may seem daunting. However, we believe that working through a new market, like employers, is the first step to building a solid foothold within your community. All it takes is a little work, and you’re on your way to finding employers which enables connection with new Medicare beneficiaries. Here are a few steps to get you started:

  • Call organizations and businesses in your area and ask them if they provide Medicare educational services to their employees. If not, you can schedule a meeting with their HR directors to share information about Medicare and how you can help those approaching retirement. Once an acquaintanceship is established, it’s your job to nurture the relationship and prove your worth.
  • Follow-up with past employers of the retirees you serve. This will cover your bases, and you may discover employers you did not initially consider. A lot of your leads and individuals are going to derive from current clients. Capitalize on this!
  • Start simple with materials such as informative handouts, but always be willing to journey above and beyond with in-person seminars and consultations for prospective clients. This is a great way to build a relationship and instill yourself as an expert in your field and someone who will be dedicated to the needs of your clients.

Let’s Scope Out an Audience!

Once you’re working on forming connections with new employers and establishing your role as their Medicare expert, what’s the next step? You maintain those relationships! At the same time, however, you must continue working to build new ones while being dedicated to helping your current beneficiaries. Here are a few more tips and tricks for finding your niche market through these employers: 

  • Meet and Greet. Mingle with HR representatives at businesses in your local community. Be confident in yourself and your knowledge to be able to reach out to new people. The larger your network grows, the more exciting opportunities you may find moving forward. You want to become the go-to Medicare expert for the employers that you form connections with.
  • Cultivate. Introduce educational material above promotional material. Employers don’t want to be sold to, but they may desire the information you provide. It becomes important to note that employers are not always familiar with or considering Medicare. Therefore, providing handouts or conducting seminars for potential Medicare customers is a great way to teach them what they need to know and what you can do for them, without pitching yourself to them.
  • Relieve. Focus on alleviating the burdens that HR is feeling by marking one thing off their checklist. Again, the employers may not be considering the steps and information needed to help their employees navigate Medicare. Be the Medicare expert.
  • Develop. Get to know seniors early, develop fellowship and camaraderie, before they turn 65 or retire. You, their friend, can prepare them for the future—what to expect, when to call Social Security, and what plans are best for them. If they already know who you are, your goals, and what you can do for them, that is one less obstacle they have to consider when the time comes. 

Finding new pathways to seniors and potential clients can seem unnerving, but with these steps, tips, and tricks, you’re able to gain from this underutilized lead source. By utilizing your local community’s employers, you’ll be able to help those of retirement age navigate the Medicare space with ease.

Need help sowing the seeds for AEP? The Plan Advisors team is here to help you diversify your lead sources for a more successful AEP. 

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As agents we must always stay on top of all the changes in our industry. We are the experts; we never want to make guesses or assumptions that can destroy our own credibility. Making a simple mistake regarding selecting the wrong enrollment period or SEP creates pending applications and even worse jeopardizes the enrollment of the prospect.

[Read more…] about How do I determine the correct enrollment period or SEP, if any, after enrolling in Part B?

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CMS has announced a change in Medicare ID cards that will begin to take effect in April 2018. The Medicare Access and CHIP Reauthorization Act (MACRA) of 2015 requires CMS to remove Social Security Numbers from all Medicare cards by April 2019. A new Medicare Beneficiary Identifier (MBI) will replace the SSN-based Health Insurance Claim Number (HICN) on the new Medicare cards for Medicare transactions, such as, billing eligibility status and claim status. The MBI will be confidential and should be protected as Personally Identifiable Information. The biggest reason CMS is implementing this change is to fight medical identity theft for people with Medicare.  It will better protect private health care and financial information as well as federal health care benefit and service payments. 

[Read more…] about New Medicare ID Cards

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Medicare Enrollment Advisors logoThank you for visiting our blog. Our intention is to provide content that offers value to insurance professionals across the country. With the tsunami of opinions and information out there, we plan to organize information into useful, practical subject matter that is beneficial to those in the Medicare health plan business. 

As a sales professional, we understand that time is your most precious resource. Countless hours can be wasted on trying to research available Medicare health plan marketing materials, get a question answered about your MAPD/PDP commission statement, champion a Medicare HMO/POS service issue, learn a new process instituted by a Medicare Advantage plan carrier, and the list goes on and on! 

If we can help you become just a little more productive everyday, with information that is reliable, accurate, easy to use, and personalized to your market, then your client will have a better experience, you will enjoy greater joy and success in your work, and we will have done our jobs! 

I believe we can deliver on this value proposition because Larry and I have invested tens of thousands of hours engaging in Medicare Advantage distribution strategies, plan designs, compliance and regulation, and contracting, training, and service resolution processes. More to come!