The concept of Humana’s Guidance Centers has actually been around for nearly 20 years. In some circles it is known as the “Zephyrhills” or “Gulf Shore Mall” model. These were modest little retail storefronts where agents could get work done between appointments, new members could come for orientations on their plan, and existing members could stop by to address a customer service issue or ask a question.
Bishop Marketing Agency
“I have worked with Larry Bishop for the past 6 years, and he has given me the help and information I needed to succeed in the senior market. Bishop Marketing Agency is where I go when I have any questions regarding Medicare health plans.”
Brent, Logan UT
For over 30 years, Larry brought a wealth of experience and thought leadership to the Medicare health plan space. He could best be described by borrowing a quote from author Jim Collins: “Someone who blends genuine personal humility with intense professional will.”
Larry drew his approach to the industry from a value system instilled in him while growing up in the heartland of Wichita, KS. After graduating from Wichita State University with a bachelor’s degree in education, Larry began his career as a kindergarten school teacher in 1972. Over the next seven years he would go on to serve as a third grade teacher and become a K-8 school principal, earning a masters degree in educational administration along the way.
Responsible for supporting a young family at that time, Larry pursued a career in the insurance business in 1980, and began selling Medicare supplement plans. After six years, he joined Union Bankers Insurance Company in Dallas, TX as a Field Vice President, responsible for growing Medicare Supplement and Major Medical business in 14 western states. In 1992 he started the Bishop Marketing Agency in Overland Park, KS, and now supports over 2,000 agents and agencies throughout the United States.
Since 2005, Larry has focused his efforts exclusively on Humana’s Medicare health plans, supporting the production of over 160,000 MAPD, PDP, and Medicare supplement enrollments for Humana to date.
Larry recently celebrated 42 years of marriage to his wife Patricia. They have two children, Sara and Bridger, both of whom have become educators. In his spare time, he loves to travel, exercise, and follow college basketball.