There are a lot of ways to market your Medicare Agency. However, in today’s internet-driven landscape, social media can often be the best way to advertise the experience that you bring to the table. You may already be aware of this reality and have created a profile on the most popular social media platforms.
While having a large online presence can feel like a major win, if you have no idea how to use that presence, you aren’t gaining any traction for your agency! You might post daily on Facebook and Instagram, but have yet to see any results. Here are 5 great tips on how to optimize social media for your agency:
Understand the Purpose Social Media Serves for Your Agency
If you think that once you create a social media page and run an ad or two, you’ll immediately see new leads flood in, you are unfortunately mistaken. When it comes to Medicare Agencies, social media is primarily used as a way to verify that you are who you say you are. Your content online can help to prove the experience you have and your dedication to client engagement. Very rarely will someone see a Medicare agent ad, click on it, and immediately decide that they will work with you. Rather, that ad presence has put you on their radar as a potentially trustworthy ally they can consider once they’ve weighed all their options.
Use Social Media to Engage
One of the greatest opportunities that social media has given the world is a chance to connect with people we might not otherwise engage with regularly. Facebook provides the best chances for these kinds of connections. On Facebook, you can create events, create groups, join groups, and share about your agency. This creates an easy opportunity to engage with your community and be involved in a meaningful way. Posting a lot of photos and funny videos can be fun for your audience, but they are much more likely to trust you if they can see how deeply you care for the community you claim to represent.
Sometimes Less is More
Contrary to popular belief, you don’t have to have an account on every social media platform! You have to understand your product, your audience, and how you want to engage with that audience. Chances are, most of your primary Medicare audience is not extremely active on TikTok and Snapchat. However, Facebook and Instagram, especially Facebook, are different stories. If there is one social media platform your agency should definitely use, it’s Facebook. However, Instagram also offers a great opportunity to show who your agency is and how you engage with your community.
Post Engaging Content
Sometimes it’s great to share a link to your website or a blog that your agency wrote. However, no one is very interested in scrolling through a profile made up of a bunch of links. Instead, people want to engage with your team and see what it’s like to work with you. This means that you should share posts about your team, specifically who they are and what they do. Consider how much more likely you are to work with someone you feel like you know versus a faceless brand that feels like a gamble. Share photos, videos, polls, events, and anything that helps you to connect to the audience you’re attempting to reach.
Resources, Resources, and More Resources
One of the best ways to show authority on a topic is to share useful resources with your audience. Think about the people who influence you most. They probably influence you because they offer you something in some small or large way. Perhaps it’s a physical resource or maybe even an emotional one. Whatever it is, it’s important to leverage your social media as a place to market your expertise by sharing news updates, tips and tricks, guides, and other resources that can better your audience.
At the end of the day, social media is less of a sales tool and more of an engagement opportunity. Building a great profile will help potential clients to see who you are and how you can help them. Even if they don’t end up working with you, you might be the place where they see how much help they really need. That’s the kind of trust that continues to build over time and does not go unnoticed. Here at Plan Advisors, we want to offer you the resources to effectively engage with your clients in a meaningful way.
Check out our website to see other resources we offer and why we’re one of the best FMOs in the business!
